1. Democratic leaders embrace blogging as a potential
communication means because of the nature of blogging. Politician’s blogs can
be seen by many more people than what is seen through traditional media in
politics. During a televised event or news casting there is a limit to the
number of people the politician can reach by who is actually viewing the media
at that particular time, or watching a recorded segment. These usual means of
politician communication are lacking of interaction. Through blogging, many people
can communicate with the politician or see the ideas of the politician over the
Internet quickly and efficiently. They can also respond and communicate with
people, speak about a particular candidate and find out if they would like to
vote for this person. Blogging touches more on the human nature aspects of
interaction because anyone can communicate with the politician and get a first
hand account of how this person will be in an election. This touches on the
democratic sense of blogging and politics in that everyone should have their
own voice and opinions should be heard.
2. The participatory culture enables an expansion of digital media
convergence. People from anywhere can post or comment on a blog, and the
blogger can communicate directly with the audience. This allows people to participate
in the blogging experience, instead of information coming from one seemingly unattainable
person, bloggers communicate first hand with their viewers. This encourages
people to communicate, post, tweet and comment on blogs. Everyone has a say in
what is being posted and everyone joins in on the conversation. This allows for
more digital media convergence because now there are applications and multiple
means of commenting and viewing a blog. The audience can comment and view a
blog through an app, on a tablet or computer. Blogs are being incorporated into
companies as part of their brand as well. These companies want to hear consumer
feedback so they establish blogs on the Internet and through apps. This allows
more digital media convergence to occur.
3. Blogging can overturn
the structural weakness in elections because of the immense communication that
occurs. People can join together in blogging and create a conversation between
people from around the nation. This can blur the geographical lines because
there are a great number of people communicating from different areas. However,
to overturn this people can turn netroots into grassroots and come up with
plans to get their ideas flowing in certain areas. If someone on a blog in New
Jersey realizes that no one else from around their area feels the same way that
person can start a grassroots campaign and educate people around them of what
they have learned from their blogging experiences.
4. In new media
communication media convergence can abolish the sense of having elite bloggers
control the Internet. With more people going online and joining in the
conversation through different means of communication there will be no one
source of blogging. The Internet was based off of the premise that information
should come collectively rather than just one source, and blogging is the same
way. Through the invention of new technologies such as smartphones and apps,
more people are able to share their opinions online and express their thoughts.
Videos, music, literature and ideas are all going onto the Internet faster than
ever before from many different sources. This media convergence and advent of
new media will allow the superior bloggers to be overthrown by the influx of
many different bloggers all over the world.
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