YouTube

1. Online interaction becomes a key for YouTube production because of producer and consumer media convergence and the participatory culture. The producers of YouTube videos get instant feedback from the viewers of those videos. The comment section is also the only way for producers to get any kind of feedback. If a YouTuber wants viewers and a large fan base they will listen to comments made by viewers. Many YouTubers encourage viewers to comment and like at the end of their videos because they want participatory culture and the relationship between the consumers and producers. The only fan base the YouTuber has is from the people who actively comment, like, favorite and watch every video they produce. Media convergence of consumer producer interactions and participatory culture are the keys to YouTube success.

2. Teens make up a large part of the viewers and subscribers on YouTube however they may not actively participate. Teens feel insecure about their points of view and do not wish to comment or like videos because of this. Many YouTubers will obtain more views than likes or comments because many teens do not wish to voice their opinions. Teens may feel scared, insecure or pressured by writing comments. It is part of the adolescent phase of insecurity and self consciousness. They watch these videos are their primary source of entertainment but do not feel confident enough to post a comment.

3.YouTube creates a different community than other online sites because of the comment, like, share, favorite and other features. People who connect on YouTube can interact first hand with people who post and share clips. Viewers can also post videos of their own and interact with other producers that way. Usual websites do not allow the user to have this much participation in content. The most users can do on usual websites is post a comment. On YouTube consumers can actually talk to other people through video, they can comment, like and favorite videos. This creates a more humanistic website and goes toward what people want to see in technology. They want to be able to interact with producers and other consumers in ways they normally would through human nature.

4. The next step for YouTube development is having a more humanistic approach. This encompases the Web 3.0 theory in that the web will eventually be more human-like. Consumers will be able to interact in more ways with producers, and producers will interact among themselves as well. There will be a much more human approach to YouTube. Possibly allowing the site to go directly toward videos it knows the viewer will like or having related videos and topics integrated better. I think the future of YouTube will allow for much more consumer producer conversation in a more humanistic fashion. It will also have technology advances and allow for more technology convergence.