Podcasting

1. Podcasting is available as an additional means of communication within business, non-profit and academic contexts. It allows these organizations to spread the message they are trying to get across multiple audiences in a different means than traditional radio or communication formats. Podcasting allows these organizations to use a different type of media to perform usual media tasks without the audience being used to the type. They begin to create content that anyone can relate to and everyone can being to create it. Academic context: they use podcasting to teach classes and stream content of class online, this is the biggest application to teach learning.

2. Podcasting extends the message because it is means of hitting the listener with additional information about whatever the company or organization would like to tell their followers. Podcasting allows the listener to obtain multiple messages and get more indepth information about a subject, product or company. Extends the message because it gives more than what tv could give and the listener can feel connected and interact back to the producers.

3. This encourages participatory culture because if the podcast entertains the audience it will obtain many followers and the numbers of people who listen to the podcast will immensely increase. This allows more people to start talking amongst themselves about the podcast. Podcasting entertains the audience while having them interact and follow the podcast itself. It will allow people to participate by commenting and following. Interactions between the production and consumer side. They want direct consumer feedback via social media and email. Text in or tweet in to connect with producers. The programming should be directed not toward the product but toward the consumers. Catering toward the audience’s wants and needs.

4. Podcasting has to be different than any other form of media to be successful. There are critical elements that make podcasting effective. With email there is written words, with blogging there is written word and visual, with online ads they start to pop up everywhere. Podcasting is purely audio with some visual and must be different than these other forms because users are very used to the other forms ad if they see any sense of similarity they wont find the podcasts different or entertaining. Three elements: easy to use with low learning curve download easy, entertaining and educating.
 5. Digital media convergence gets applied in podcasting so that they can obtain a bigger audience and be very easily accessible.